Download PDF E-Business: Principles and Practice By Jennifer Rowley
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E-Business: Principles and Practice By Jennifer Rowley
Download PDF E-Business: Principles and Practice By Jennifer Rowley
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- Sales Rank: #10969338 in Books
- Published on: 2002-09-07
- Original language: English
- Number of items: 1
- Dimensions: .77" h x 7.82" w x 9.50" l, 1.10 pounds
- Binding: Hardcover
- 282 pages
Review
'There is a real need for a book of this type to service the growing range of courses and modules in e-commerce and e-business. Each chapter is nicely constructed with helpful information such as 'key themes' at the start of each chapter!and the e-business frameworks and e-business strategy section are particularly well written and informative.' - Geoffrey Elliott, South Bank University, UK 'Well written and structured and focuses nicely on e-business strategy, technology and management with several useful case studies.' - B. D'Cruz, University College Northampton, UK 'The author is to be congratulated in producing a text which draws together the principal strands of e-business in an accessible and readable manner.' - Stuart Fitz-Gerald, International Journal of Information Management
About the Author
Jennifer Rowley is Head of the School of Management and Social Sciences, Edge Hill College of Higher Education.
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